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Despite tightening wallets, IKEA sales are up seven percent year on year. Now that more people are opting to spend more time at home, IKEA has taken a new lease on life. It also remains truly popular online. (IKEA websites are among the most visited, attracting around 450 million visits a day.) Customers still camp out before a new store opening. This year, IKEA continued to diversify and launched a payas- you-go mobile phone service in cooperation with T-Mobile that is 25 percent cheaper than similar pay-as-you-go off ers.
Home Furnishings

11 August 2010


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