Read

 ( leave feedback )  *

Share it

join now

Nescafé feedback

  post message     261 views  like on facebook

Nescafé, which was founded in the 1930s, still continues to grow sales today–quite a feat given the recessionary conditions and pressure from private label store brands in this very mature category. That said, Nescafé generates most value from its high margins, not necessarily growth. The brand has approached the challenging market as an opportunity, increasing ad spend by six percent to consolidate the customer relationship when media was cheap. Additionally, Nestlé is dedicating resources to a new campaign for its fl agship brand addressing price, taste, and bean quality. Recently, it has even made aggressive moves to target a new competitor in instant coff ee, Starbucks VIA.
Beverages


11 August 2010

 

  post message 

Halo, Lisa here

Lisa

Feel free to leave a message to let others know what you think of this page..

Updates posted :

This new page was added Oral Presentations on 22 August 2011


views : 262

Free Login

Campaign, publish, broadcast, news, adverts, updates and more . . .