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Link exchange . . .

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How the web was born

Did you know that Tim Bernes-Lee the founder of the internet originally intended for documents to link from one to another in order for scientists, researchers and academics to find information easily. This is the basis of the internet even today. We at LeaderPage recognise the importance of links and we encourage you to actively create links to this site and we will link to yours too.

How to make an effective link campaign :

1. Keywords
This is the holy grail of it all. In between your anchor tags <a>keyword</a> always place a keyword that best describes the site you are linking to.

As an example a link to a site that specialises on celebrity photos might look like this:
visit <a href="www.leaderpage.com">photos</a> for more.
The keyword there is photos.

Another link to a site on video sharing will probably look like this:
visit <a href="www.youtube.com">video sharing</a> for more.
the keyword phrase here is video sharing.

2. Relevance
The leading search engine Google rewards you for creating relevant links. Try to direct your visitors to a site that has something in common with yours.
Example of a good link : A property listing website linking to a mortgage broker.
Example of a bad link : A link from an airline booking site to a dog grooming site is obviously non-relevant.

3. Link to competitors
Some people are afraid of losing customers because of linking to competitors. You will be amazed that you actually gain more by collaborative working because you also get visitors directed from them. If you were to ask me, I would rather exchange links with a thousand competitors and get a slice of their traffic than be a one man band. Remember, a site with no link at all is just a useless file cabinet on someone's server.

4. Web site content
Pump up your site with interesting site content in text form. You can use CSS (cascading style sheets) to make it more visually pleasing. Avoid too much graphics and flash. . Not everyone has a broadband connection and the latest computer of browser. Stick to as much text as you can because the spiders and bots that are used by search engines to crawl and index your site content feed on text. A flash and graphics only site is like a blank page to spiders and bots. It has nothing to index and will not show up on search results.

5. Do not automate the process
There are software vendors out there who claim to direct traffic to your site automatically. The problem with this is that you may end up penalised and thrown out by the search engines because they do not like spamming and link farms. Link campaign is a delicate process that takes months and years. There is no quick fix solution.

6. Contacting a website administrator
Send a personal message or phone a site administrator to request for a link. Do not use the dear admin kind of emails, try to address people by name. People appreciate a bit of human effort.

7. Use of blogs and newsletters and social networking sites
This is the latest craze in the internet revolution. Specialized engines exist now to crawl blogs and posts on networking sites and so this can bring you traffic big time. Participation in discussion forums can be helpful too.

8. Paying for links
It can certainly be worthwhile once in a while to pay for a link from a popular site. If the link is from a rank 8 or 9 site and they are not willing to listen to your request, perhaps some money may change their minds.

9. Link to pages with low page rank
The Google ranking algorithm is based on a logarithmic scale. A site with a rank close to zero does not mean that it has no inbound links. Look at it from another perspective, if you were just starting out then you will never get anyone linking to you if established sites wanted high ranking sites only. Our time is the information age and thinks change so fast. The small guy you are refusing links from may be your envy tomorrow with a million hits per day. Think about that !.

10. Avoid outbound link only policy
Poorly informed site administrators insist on having only links to their site and no links going out. This is a recipe for disaster because the web is meant to facilitate exchange of information. No site will be willing to connect with you if you are selfish and this means you are missing out on valuable traffic which you could have gained. Remember you achieve more through teamwork.

What you benefit from link exchange :

- increased traffic to your site. - increased Google page rank. - increased Alexa ranking. - search engine optimisation. - indexing of your site if its new. This means that your site will become visible when people search the internet.