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MoŽt & Chandon feedback

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Consumersí switch to cheaper champagne or even cheaper sparkling wines and prosecco, particularly in the developed world, has hurt MoŽt & Chandon. Still, the brand has continued to invest in its image. While it cut its media spending in 2008, it has leveraged its relationship with the film business by sponsoring film festivals and becoming the official partner of the Academy Awards. It has also attached a face to the brand for the first time in the form of movie star Scarlett Johansson.

11 August 2010


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Halo, Lisa here


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