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MTV feedback

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MTV is synonymous with youth and change. The brand is attempting to stay fresh and relevant to its target customers by drawing real time online audience insights with the help of new partner, Collective Intellect. A slate of new programming targeted at the millennial generation aims to turn around the network’s recent ratings decline, and reestablish the brand’s connection with its core audience of 12 to 34 year olds. MTV continues to invest in new media, with off erings like its “MTV soundtrack” site, which lists all songs that air on the network’s shows, and off ers the opportunity to purchase them direct from iTunes. The brand has bounced back from slumps in the past–although continued and lasting success this time will depend on whether or not its innovations resonate with today’s increasingly fickle youth.

11 August 2010


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Halo, Lisa here


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